BC Association of Farmers' markets

The demand for locally produced, fresh and nutritious food has grown rapidly over the past ten years, and so too has the number of farmers' markets. Today, farmers' markets operate in every type of community across BC, from cities to suburbs to rural communities.

  For Markets  

 

Market Management Webinar Descriptions

Market Management Webinar Descriptions


Webinars 1 & 2: Market Management Best Practices

Topics to be covered:
  • Who does what? Roles and responsibilities
  • Setting up a board and team that works
  • Leadership
  • Risk management
  • Evaluation and assessment
  • Planning
  • Day-to-day operations and market day logistics
  • Policies, procedures and rules for your market
  • Record keeping
PART 1: Tues. Oct. 18 @ 12-1:30pm
Our program begins with an exploration of leadership and an examination on how to set clear guidelines about who is responsible for what on a team consisting of a board, a paid staff person and/or vendor volunteers. This webinar will also look at risks for market closure and what the research findings have to teach us about best practises. We'll explore setting up smooth protocols for day-to-day operations and market day, and we'll discuss the all-important policies and regulations that govern effectively-run farmers' markets.

PART 2: Tues. Oct. 25 @ 12-1:30pm
During our second webinar, we'll cover strategic thinking, running a safe market (risk management), planning, evaluation and assessment, staff evaluation, and discuss what records your market need to be keeping.

Phone Discussion: Tues. Nov. 1 @ 6-7pm
This is your chance to get your questions answered by the facilitator, and to connect, learn, and share with your farmers' market peers.



Webinars 3 & 4: Vendorship Series

Topics to be covered:
  • Vendor issues
  • Vendor recruitment and retention
  • Product and vendor mix
  • Dealing with concerns about competition
  • Product verification
  • Communication and conflict resolution
PART 1: Tues. Nov. 15 @ 12-1:30pm

Vendors form the heart of every farmers' market. This webinar will focus on how to find and keep the best vendors for your specific market (vendor recruitment, orientation, and retention) and we'll also discuss the complex topics of vendor competition and product mix.

PART 2: Tues. Nov. 22 @ 12-1:30pm

During this fourth webinar, we'll discuss commonly-identified vendor issues and how communication and conflict resolution skills can help teams thrive, even when vendor issues are complex or long-standing. We'll conclude with a brief look at product verification problems and solutions.

Phone Discussion: Tues. Dec. 6 @ 6-7pm
This is your chance to get your questions answered by the facilitator, and to connect, learn, and share with your farmers' market peers.


 

Webinars 5 & 6: Financial Sustainability, Fundraising, and Revenue Streams

Topics to be covered:
  • Running a farmers' market like a business
  • Developing and using a budget
  • Money mindset and thinking like an entrepreneur
  • Innovative revenue streams for your farmers' market
  • Creating your financial plan for the upcoming season
  • Building successful, sustainable partnerships and sponsorships
PART 1: Tues. Jan. 10 @ 12-1:30pm

During this webinar, we'll discuss why it's important to view your farmers' market through an entrepreneurial, business lens and how to use a budget as an important planning tool. We'll look at the money mindset needed by great market leaders and discuss how to build successful, sustainable partnerships and sponsorships that will maintain a stream of revenue for you year after year.


PART 2: Tues. Jan. 17 @ 12-1:30pm

This presentation will focus on fresh perspectives on fundraising and funding your farmers' market. We'll discuss several innovative revenue streams you can explore and we'll conclude with ideas for developing your market's financial plan for the coming year.

Phone Discussion: Tues. Jan. 24 @ 6-7pm
This is your chance to get your questions answered by the facilitator, and to connect, learn, and share with your farmers' market peers.


Webinars 7 & 8: Marketing and Outreach

Topics to be covered:

  • Marketing and branding of your farmers' market
  • Community engagement
  • Customer service
  • Special events
  • Customer loyalty programs
PART 1: Tues. Feb. 7 @ 12-1:30pm

This webinar will focus on understanding marketing and branding, including relationship marketing, and coming up with effective strategies to build a tremendous farmers' market that your vendors buy into, your community values, and your partners support.

PART 2: Tues. Feb. 14 @ 12-1:30pm
In this presentation, we will explore community engagement and the potential of customer loyalty programs. We'll discuss best practises for developing programs and events that serve the needs of your vendors and your customers. Finally, we'll delve into what customer service really means in a farmers' market context.

Phone Discussion: Tues. Feb. 21 @ 6-7pm
This is your chance to get your questions answered by the facilitator, and to connect, learn, and share with your farmers' market peers.

 

Webinars 9 & 10: Skills of Great Managers and Leaders

Topics to be covered:
  • Personal qualities of great managers and leaders
  • Working with volunteers
  • Problem solving and decision making
  • Working smart and being organized
  • Worksplans and planning tools
  • Time management
  • Tips for Working successfully from a home office
  • Self-care and vocational renewal
PART 1: Tues. March 7 @ 12-1:30pm

The final section of this certification program will focus on the personal skills and knowledge that separates good managers and leaders from great ones. We'll explore how working healthy and smart creates longevity and success, how to use your time effectively, and how to ensure the best outcomes for your farmers' market.

PART 2: Tues. March 14 @ 12-1:30pm

This webinar will dive deeply into best practises for developing great and sustainable volunteer programs for your farmers' market. We will end the webinar with an understanding vocational renewal, discuss how to make decisions and solve problems effectively, and how to use workplans and planning strategies to increase your personal effectiveness in your job.

Phone Discussion: Tues. March 21 @ 6-7pm
This is your chance to get your questions answered by the facilitator, and to connect, learn, and share with your farmers' market peers.