BC Association of Farmers' markets

Our role is to act as the voice of opportunity and innovation by providing resources for farmers, market managers, vendors, board members, customers and researchers.

  Resources  

 

BCAFM Buy Local Campaign 2014 - Research Report

BCAFM Buy Local Campaign 2014 - Research Report

This summer marks the launch of the BCAFM's Buy Local campaign. With funding support provided by the BC Ministry of Agriculture, Investment Agriculture Foundation and Vancity, the campaign will run from late June to the end of July and will focus on increasing consumer awareness through the use of new and traditional media.

We aim to develop a campaign to increase awareness of farmers' markets and visits to farmers' markets by women 25 -45 years of age who are infrequent farmers' market shoppers.

The campaign will be based on research conducted by Context Research Ltd, including an online survey and focus groups in four BC locations.

You can read the full BCAFM Campaign Development Research Report here:

BCAFM Buy Local Campaign Development Research Report

Acknowledgements

This project is supported by the BC Government's Buy Local Program; delivered by the Investment Agriculture Foundation of BC with funding from the BC Ministry of Agriculture and Vancity.